Mobile

Enteries focused on mobile User Experience and delivery.


Become the Number One Destination for Your Mobile Audience March 11th, 2013

This is the transcript of my presentation at Online Information in 2011 - a long time ago in mobile development techniques. However many of the key points still stand particularly regarding making the most of the opportunities that result from an ever increasing p…


Showrooming - the biggest opportunity for retail? March 8th, 2013

Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item Wikipedia. Is (only?) now causing concern on the high street.

I’…


Mobile Delivery Today - the Role of the Responsive Web Design & Device Detection December 13th, 2011

Mobile is everywhere and rightly so with the emergence of ever more powerful mobile devices capable of delivering mobile experiences that allows profitable means for companies to deliver content and transact with an ever-increasing audience.

With the recent Ofcom research finding that in the UK around 7% of households, or 1.5m of the tot…


Device Detection October 15th, 2011

What it is, What it allows for

A mobile usage and content strategy can quickly become an unwieldy constraint when delivering to today’s devices and tomorrows ecosystem of connected things. The key component for device delivery that requires a sound strategy that addresses the needs of today and importantly tomorrow is that of devic…


Performance and Usability vs Pixel Perfect October 15th, 2011

When designing for a desktop some arbitrary ‘standards’ have been contentious issues for many years resulting in sites formalizing around grids based on a width of 960px - or should that be 970px! Really it does not matter however it does make a design agencies job easier as they only have to get one dimension signed off by you, the …


I'm Adam Fellowes, I spend my time building trust, inspiring loyalty and improving digital services that customers want to use time and again, find out how...

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