User Experience

Enteries focusing on Experience design, architecture and planning.


Experience Design - More than digital March 29th, 2013

Experience Design is commonly applied to pure digital products and services. If dismissed as only capable of defining the digital delivery channel the capabilities and potential of Experience Design have been miss understood.

Experience design based on User Centred Design (UCD) principles places the user at the centre of all design decis…


Personas - enabling the design of experience differentiated services March 22nd, 2013

On my desk right now sit three research documents. Two of the reports have been carried out by third parties, the third having been created by in-house resources. On average the reports run to 60 pages. All result with a set of ‘persona’ that are being or will be used to inform design decisions in the related projects.

Each c…


User Experience Research - Value and Foundations February 27th, 2013

User Experience research practices aim to identify needs and mitigate risk having based and subsequently repeatedly tested design hypothesis with current and potential users.

Deliverables and artefacts produced from a UX phase of work are classified into tactical and strategic. Tactical items are those that aim to communicate findings an…


What is User Experience (UX) February 4th, 2013

That depends; I’ll cover why later. For now lets reframe the question. Instead lets ask, how (as a business) will we benefit from focusing on who our customers are and what they expect when turning to us for help, knowledge or service?

Ultimately we are asking - how can we do the right thing?

Focusing on what customers want…


User Experience Testing Strategies September 14th, 2012

User Experience testing is about observing behaviour and importantly is not opinion based.

Opinions require a large sample to ensure the results are representative and allow for any sampling errors. Focusing on behaviour allows for sample sizes to be very small. Individuals behaviours follow very similar patterns. If most take a similar …


I'm Adam Fellowes, I spend my time building trust, inspiring loyalty and improving digital services that customers want to use time and again, find out how...

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