Getting the most from me (or any individual or agency) as a UX designer. November 22nd, 2011

Experience design is far more than a look, a wireframe or how something behaviours. It’s the sum of many disciplines and the insight they collectively provide.

Without insight and design research the ‘deliverables’ of the consultancy we offer our clients may look impressive but answer little. The ‘expected’ …


Device Detection October 15th, 2011

What it is, What it allows for

A mobile usage and content strategy can quickly become an unwieldy constraint when delivering to today’s devices and tomorrows ecosystem of connected things. The key component for device delivery that requires a sound strategy that addresses the needs of today and importantly tomorrow is that of devic…


Performance and Usability vs Pixel Perfect October 15th, 2011

When designing for a desktop some arbitrary ‘standards’ have been contentious issues for many years resulting in sites formalizing around grids based on a width of 960px - or should that be 970px! Really it does not matter however it does make a design agencies job easier as they only have to get one dimension signed off by you, the …


What is 'Mobile First' really about? October 5th, 2011

Mobile is a fast changing delivery channel, it is correct to suggest that it’s a key requirement for any digital service. Mobile is not the current zeitgeist it has real business value. Mobile optimisation is now part of search engine algorithms with Google stating that they reward advertisers that direct traffic to mobile optimised landin…


Mobile Experiences July 16th, 2011

Mobile has exploded over the past couple of years, initially as a result of mobile apps and the many high profile success stories of developing content for the iPhone. If we look at these successes most can be categorised as entertainment - Angrey Birds - or social media - Tweetdeck - these are predominantly games and moment fillers. Brands and …


I'm Adam Fellowes, I spend my time building trust, inspiring loyalty and improving digital services that customers want to use time and again, find out how...

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