Driving desired behaviour - are you sure of what’s happening? June 15th, 2015

How do customers react when shown graphic visualisations? It’s not always positive and could be costing you in ways you’ve not considered.

My advise, test what you plan to publish for your customers.

Data visualisation, a current zeitgeist and according to many; you have to be doing it, it’s really easy, hugely …


User Research and Content Strategy August 11th, 2011

Project Challenge: To identify user requirements and create a content strategy for the development of a SharePoint managed Intranet.

Project overview: The clients Intranet is in it fourth incarnation. With the selection of SharePoint as the preferred technology platform, previously missed opportunities to create somethin…


Guerrilla User Testing July 27th, 2011

Project overview: Having worked for the client a number of times my relationship grow from an initial piece of work to run UAT (User testing) of one of the clients many websites. The site having been live for six months was at a suitable point at which to run user testing to direct the next phase of development identifying where…


Dynamic Timeline July 27th, 2011

Project overview: An often overlooked element required early in a successful design project is the content. The practice of content strategy has over the past 12-18 months grown in importance and those companies that undertake content creation early see benefit throughout the later stages of projects and delivery. Sadly even now…


I'm Adam Fellowes, I spend my time building trust, inspiring loyalty and improving digital services that customers want to use time and again, find out how...

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