In early 2004 the Daily Mail and Mail on Sunday launch online versions to serve the Mails content 24 hours a day, 7 days a week.
The site is a modern and fresh digital interpretation of the UK's two popular newspapers. Packed with breaking news from home and around the world, sports news and fixtures plus health news and advice, complete with entertainment and celebrity gossip, horoscopes and great special offers and promotions. The site also includes the newspaper's most popular columnists.
Being involved with the project from a very early stage has meant outlining the information architecture, the gathering of functional requirements through to usability testing and the inclusion of accessibility features across the site. My main involvement and responsibility initially was the front-end build and development of CSS based XHTML templates, including the production and quality control of the XHTML and CSS used site wide, produced by myself and a number of permanent and contract staff working on the project. Also overseen was the graphic design, user experience and interaction workflow of a number of sections.
Since launch a number of seasonal and periodic channels have been incorporated into the original site. These have been produced and or directed by myself. A number of features both from a commercial and editorial standpoint have also been incorporated or improved upon over the sites first 12 months, these have included:
For the 2005 UK election the Mail Online produced a months worth of content, comment and coverage including a Flash based XML map.
The Mail Online gives brand owners the oppertunity to sponsor channels, sub channels and advertorials.
This is my online portfolio, showcasing work created in the seven years I've been a graphic and web designer.
I also use the site as a development area where ideas and techniques are explored and commented upon.
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Alternately you can view my portfolio by discipline. Web design Print design Branding |
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| bfinance |  |
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| Caradon MK Electric | |
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| Changing Worlds | |
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| Citria | |
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| Corus | |
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| Credit Suisse | |
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| Daily Mail | |
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| Dow Jones Newswires | |
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| eAsisst | |
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| Honda | |
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| Insiders Guide | |
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| iPlanet | |
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| IVehE | |
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| Mailshop | |
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| Mega Papier | |
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| Metro | |
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| Protégé | |
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| RI3K | |
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| Shareyoursnaps | |
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| The Vision Web | |
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| Think motors | |
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| This is London | |
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| This is Money | |
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| Underoneroof | |
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| Video Networks | |
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| Zinc Consultants | |
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Copyright © 1999-2011 Adam Fellowes, all rights reserved.
Is this page valid? What about the CSS? and does it matter anyway?
This is a personal weblog. The opinions expressed here represent my own and not those of my employer.
In addition, my thoughts and opinions change from time to time. I consider this a necessary consequence of having an open mind. This weblog is intended to provide a semi-permanent point in time snapshot and manifestation of the various memes running around my brain, and as such any thoughts and opinions expressed within out-of-date posts may not the same, nor even similar, to those I may hold today.
