Resume

I support the planning, design and execution of strategic User Experiences that deliver and exceed the expectations organisation place upon the investment committed to understand what user want, need and do.

Having worked both client and agency side for media and publishing organisations I’ve the awareness to foresee and resolve challenges and conflict before they become problematic and costly. This duel background provides an acute awareness of the craft required to architect experiences that have the potential of exceeding the expectations of both the business and importantly the user.

What I offer is the expertise to ensure that both User Experience and Software Engineering life cycles are constantly aware of each others position therefore avoiding the unintentional impact one can assert upon the other.

My expertise has developed over the past decade having proven influential as part of and whilst leading teams focused on the design and development of commercially driven, high traffic award winning solutions. These successes have been for the likes of Charities Aid Foundation (CAF), Alliance Trust, Mail Online, English Heritage and Oxford University Press. For these and all organisations I’ve worked with my primary motivation is to continuously deliver quality, simplicity and maintainability.

From a User Experience perspective the resulting solutions are accessible to all, highly optimised for both performance and indexing by search engines whilst maintaining high levels of design integrity that allow business objectives to be met across multiple touch points and devices.

To align with Software Engineering practices my high level of front-end code literacy combined with an understanding of server-side technologies ensures that prototypes and deliverables meet interaction design definitions ensuring that the subtleties of the experience are defined and importantly delivered.

I’m looking to be challenged by exciting and complex problems. Being well versed in discovery, workshop and communication techniques I’ve the ability to ensure that detailed concepts are understood by all involved whilst the often challenging questions raised by complex problems are answered early in the engagement to ensure exceptional results.

Recent Career Overview (full details follow)

Head of User Experience - Digirati

Currently I’m responsible for architecting User Experiences that excite users and deliver identifiable returns for business. With a hands on approach I oversee Visual Design, User Research and Front-end development to ensure both business and user expectations are delivered in a consistent complete fashion.

User Experience Designer - RI3K

At RI3K my role as Senior User Experience Designer was twofold. Primarily I lead the User Experience of RI3K’s web applications, which results in the creation of functional prototypes, wireframes, and information architecture documentation.

Senior User Interface / Experience Designer - Associated Northcliffe Digital

Whilst employed as a senior interface developer at Associated Northcliffe Digital (AND) my role within the technical delivery team was to maintained a high level of collaboration between AND and 3rd parties.

Full Career Overview

Head of User Experience - Digirati

December 2009 – Present At Digirati I’m responsible for architecting user experiences that excite users and deliver identifiable returns for business. With a hands on approach I oversee visual design, user research and front-end development to ensure both business and user expectations are delivered in a consistent complete fashion.

My part in projects aims to simplify and consolidate functional specifications and documentation into accessible visualisations of often highly technical solutions required of large scale publishing platforms.

At Digirati I’ve developed user centered design practices capable of answering the complex content requirements needed to deliver device agnostic experiences for organisations the often have the expectation that content management technology is the solution to their communication challenges.

Projects the size and nature Digirati are engaged with often require collaboration with multiple agencies and stakeholder teams. In these scenarios I’m tasked with the rollout of proven communication frameworks that ensure the effective delivery of complete experiences where no design subtlety is lost, content strategy is planned for with pre and post-launch schedules that when combined with production ready front-end code deliver exceptional experiences.

Clients:

Ofcom, English Heritage, The Forestry Commission, VRL, Oxford University Press, Info4local, Communities for Local Government (CLG), West Lothian Council, NHS – Scotland, Charities Aid Foundation – CAF, Alliance Trust, The Welsh Assembly, CRU

User Experience Designer - RI3K

February 2008 – December 2009 (1 year 11 months) At RI3K my role as Senior User Experience Designer was twofold. Primarily I lead the User Experience of RI3K’s web applications, which results in the creation of functional prototypes, wireframes, and information architecture documentation. For this I work closely with business analysts, designers and front end developers 6-12 months ahead of the current agile development cycle enabling thorough investigation into user requirements that are defined through ongoing consultation with the global client list.

Through consultation with user’s full requirements, user interface definitions and functional prototypes are available prior to the technical planning stages of the development process. Secondly I had client facing responsibilities, presenting proposed solutions, facilitating user group sessions and initiating the resulting design changes to allow integration of new industry practices, processes, and standards.

Clients

AON, Hiscox, Brit, Catlin, Willis, Lloyd’s

Senior User Interface / Experience Designer - Associated Northcliffe Digital

June 2002 – February 2008 (5 years 9 months) Whilst employed as a senior interface developer at Associated Northcliffe Digital (AND) my role within the technical delivery team was to maintained a high level of collaboration between AND and 3rd parties. These ranged form software suppliers to agencies and contract staff engaged in key projects where simplicity, quality and maintainability were paramount.

During this time I was part of the team responsible in defining the platform that enables the Mail Online to operate today. In early 2006 I joined Associated New Ventures (ANV) the product development group within AND. As a senior designer and front-end developer within ANV I was tasked with user interface and experience development for commercial and classified opportunities within the group.

Preceding this I progressed to the position of senior designer at ANM. ANM being part of the Associated Newspapers group my role included the graphic design, visual look and feel and functionality of ANM’s network of sites through to the implementation and development of XHTML/CSS templates.

Websites:

  • www.dailymail.co.uk,
  • www.metro.co.uk,
  • www.thisimoney.co.uk,
  • www.thisistravel.co.uk,
  • www.mailshop.co.uk

Designer - Citria

March 2001 – June 2002 (1 year 4 months) Employed as a designer developing the Protégé Groups branding strategy and visual style both on-line and in traditional media. Before the change in company name and direction my main role was that of web design and production combined with Flash development.

  • Worked as part of large teams to rapidly deliver financial web sites for a number of large high street banks
  • Worked closely with the art director and senior designers to develop visual design solutions in response to client briefs and prospective pitches to very tight deadlines.
  • Developed a solid understanding of XHTML/CSS and the requirements of using these techniques with content management systems (CMS)

Clients:

Credit Suisse, Barclaycard, Sainsbury’s, Marks and Spencer

Designer - Contacts Communications

July 1999 – March 2001 (1 year 9 months) Designer - Printed B2B Marketing, Printed Literature, Corporate Identity/Branding, Web design/On-line Marketing, Retail/Exhibition Design.

Clients:

Corus, MK Electric, Vision Web

References and Recommendations - uk.linkedin.com/in/adamfellowes/

“Adam is a hardworking, considered UX Architect with an excellent appreciation of front end design, development and the user experience. He has provided invaluable guidance and knowledge during the project lifecycle and is the first point of call for all things “client side”. A privilege to work with and highly recommended.”

“It was a pleasure to work together with Adam. He is a proactive, detail oriented, organised and a passionate designer, with good sense of humor. Independent, loyal, result driven and reliable designer. No matter how complex the problem is, he will always come up with a brilliant, creative, and cost-effective solution. He is highly recommended!!!”

“Adam was a great person to work with - providing an effective interface between the business requirements and user experience. His presentations were very impressive, bringing the design to life and walking the user through the proposals.”


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