Resume

Personal Details

Name
Adam Harvey Fellowes
Portfolio
http://www.adamfellowes.com/portfolio/index.php
e-mail
adam_fellowes@hotmail.com
You can also contact me using my contact page

Profile

Highly skilled and motivated senior designer with eight years experience of graphic design founded on a traditional design education. Now specialising in web design and front end development. Having also worked in print creating corporate literature, stationary and branding. Long term experience of implementing web standards design practices. Core strengths and expertise in the design and build of commercially driven, high traffic award winning content sites focused upon simplicity and maintainability.

Simplicity and maintainability are created with the use of web standards, XHTML, CSS and JavaScript. Combined these create an environment whereby websites can be accessible to those with disabilities and highly optimised for search engine indexing (SEO) whilst maintaining high levels of design integrity.

Looking to move into a senior front-end design based position within a team that has strong representation and voice within the business that itself has customer experience at its heart.

Expertise Languages

XHTML, HTML, CSS 1/2/3, JavaScript, DOM, AJAX, JavaScript framework libraries, WPF, JSP, JSTL, Actionscript, Lingo, XML, XSLT, PHP, mySQL.

Expert understanding of cross browser build consideration and best practices.

Key software skills

Adobe Photoshop, Image Ready, Illustrator, Dreamweaver, Fireworks, Flash, Freehand, Director
Microsoft Word, Excel, Powerpoint
Miscellaneous HomeSite, BBedit, Eclipse, QuarkXpress
Source control VSS, CVS, SVN

Platforms

Macintosh, Windows

Awards and recognition

AND AOP Online Publisher of the year 2006
This is London Press gazettes - Best regional website 2004
This is Money AOP - Consumer website of the year 2003

Represent AND at aop conferences relating to front-end design and coding practices.

Commercial Experience

02.2006 - Present - AND (Associated Northcliff Digital)
08.2002 - 01.2006 - Associated New Media

Senior Designer / front end developer including the following disciplines - Web design, Interface Design and Development, Interaction design, Front end coding (XHTML, HTML, CSS, JavaScript, DOM scripting), Accessibility, Search Engine Optimisation (SEO), Documentation, Training, Information architecture.

As part of my role within the technical delivery team I maintain a high level of contact and collaboration between AND and 3rd parties. These range form software suppliers to agencies and contract staff engaged in key projects where simplicity, quality and maintainability are paramount.

In early 2006 I joined Associated New Ventures (ANV) the product development group within AND. As a senior designer and front-end developer within ANV I was tasked with user interface development for commercial and classified opportunities within the group.

Preceding this I progressed to the position of senior designer at ANM. ANM being part of the Associated Newspapers group my role included the graphic design, visual look and feel and functionality of ANM's network of sites through to the implementation and development of XHTML/CSS templates. Key successes and regular deliverables in this role include and have included:

  • Collaborate and support key projects developed by 3rd parties and contract staff.
  • Developed a web standards framework and structure for use across the ANM network.
  • Implemented a XHTML/CSS (web standards) site build for dailymail.co.uk, thisismoney.co.uk and metro.co.uk.
  • Mentor junior members of the design team.
  • Part of a cross discipline group within ANM maintaining the SEO of all sites in major search engines.
  • Influential in the development of natural search improvements to dailymail.co.uk resulting in a 15000% increase in natural traffic via major search engines.
  • Develop the graphic design of seasonal and periodic channels across the ANM network.
  • Author XHTML/CSS code for site redesigns including seasonal and periodic channels.
  • Advise upon best practices and standards when creating semantically correct XHTML.
  • Advised upon, implement and maintain accessibility requirements needed to meet W3C and WCAG guidelines.
  • Communicate the implications of new guidelines and practices to all levels of the company.

02.2002 - 08.2002 - Freelance Work

In this period I undertook a number of short term contracts in both print and web design for a number of companies on a freelance basis. Work included corporate identity, promotional material and web design.

03.2001 - 02.2002 Protégé Professional Services (formally Citria Ltd)

Designer including the following disciplines - Web Design, Broad Band Content Development, Interface Design and Development, Application Design, CD-rom Build and Production, Communication Presentations, Streaming Media.

Employed as a designer developing the Protégé Groups branding strategy and visual style both on-line and in traditional media. Before the change in company name and direction my main role was that of web design and production combined with Flash development.

  • Worked as part of large teams to rapidly deliver financial web sites for a number of large high street banks
  • Worked closely with the art director and senior designers to develop visual design solutions in response to client briefs and prospective pitches to very tight deadlines.
  • Developed a solid understanding of XHTML/CSS and the requirements of using these techniques with content management systems (CMS)

1999 - 2001 Contacts Communications Ltd

Designer - Printed B2B Marketing, Printed Literature, Corporate Identity/Branding, Web design/On-line Marketing, Retail/Exhibition Design.

At Contacts Communications I was given the opportunity to be involved in the traditional design practices of corporate literature and brochure design, this gave me experience of typesetting in a number of European languages and an understanding of the design considerations when doing so.

I developed a number of corporate identities, which were well received by the clients and the design press. Corporate communications both B2B and B2C were also undertaken.

Exposure to PR events and exhibitions was also gained whilst producing exhibition panels and information graphics for use at a number of automotive events. In time I had responsibility for all online design and production projects undertaken by the company.

Later I was responsible for the full creative process, taking an initial creative brief, developing design concepts and solutions through to commissioning photographers and creating artwork for print.

My portfolio alphabetically
Company W P B O
Alternately you can view my portfolio by discipline.
Web design
Print design
Branding
bfinance Web design      
Caradon MK Electric   Print design    
Changing Worlds   Print design Branding  
Citria Web design      
Corus   Print design    
Credit Suisse Web design      
Daily Mail Web design      
Dow Jones Newswires   Print design    
eAsisst Web design      
Honda Web design      
Insiders Guide Web design   Branding  
iPlanet Web design      
IVehE     Branding  
Mailshop Web design      
Mega Papier   Print Design Branding  
Metro Web design      
Protégé Web design      
Shareyoursnaps Web design   Branding  
The Vision Web   Print Design Branding  
Think motors Web design   Branding  
This is London Web design      
This is Money Web design      
Underoneroof Web design   Branding  
Video Networks Web design     Other
Zinc Consultants     Branding