Have we made a monster? April 25th, 2016

For some time now I’ve been questioning the impact of the experiences I’m part responsible for making available.

As experience designers we focus on the creation of simple, meaningful and engaging experiences.

The business that commission our expertise usually care little for this side of an experience. Instead their …


Running a d.school wallet project April 25th, 2016

At EE we run regular ’lunch and learn’ sessions. These are a relatively new activity open to the entire business to gain an understanding of what digital is and how it differs from what on the surface are similar activities and interests managed by other parts of the business.

We’ve so far had great sessions on usability resear…


UX land grab. August 7th, 2015

Many disciplines collectively deliver exceptional customer experience. Collaborations create healthy environments where high quality products and services evolve.

Here I discuss one relationship that can unchecked be contentious - Experience Designs relationship with Product Management.

The majority of my career has been working …


Style Guidance June 14th, 2015

Guidance noun 1. the act or function of guiding; leadership; direction. 2. advice or counseling, especially that provided for students choosing a course of study or preparing for a vocation.

Overly prescriptive style guides - digital or other - are today unable to define the consistency they once did for channels and demand that evolve w…


When does responsive design stop being a thing? May 28th, 2015

Recently clients seem to be asking for things by technique rather than answers to challenges that require resolution or results.

I’ve been around a bit, I started out building websites with tables, if you need to know that was back around 1999. Not long after this I was introduced to CSS layouts and never looked back. I lived throu…


I'm Adam Fellowes, I spend my time building trust, inspiring loyalty and improving digital services that customers want to use time and again, find out how...

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